On-page optimization for your targeted keywords is one of the most vital aspects required to gain a high ranking on Google. The rewards of getting your web pages ranked highly for the right key phrases could end up being pretty lucrative. Knowing how to properly optimize your site for those keywords does not have to be hard, but most online business owners never learn the basics. Well, in this read, we are going to be shedding light in that aspect. Keep in mind that Google is always trying to give its users the best and most relevant information for the keywords that are being searched. They achieve this through an algorithm that determines the quality of your website towards the targeted key phrases with variables that they believe are essential indicators. They utilize bots known as spiders to assess your website in order to determine the variables in your website. If you wish to achieve a high ranking on Google, you need to first fulfill the requirements of this algorithm. There are numerous requirements needed to prove that you’re the ultimate choice and only the company knows what the algorithm exactly uses to determine the variables. However, after years of online marketing, it is easy to make an educated guess of what’s important. Over the years, the company has revealed some of the important aspects of ranking on Google. The keyword that you pick will play a crucial role in the success of your rankings. It needs to have an adequate amount of searches in order to actually get traffic from the rankings you achieve. It should be a term that people are searching to find information on the products and services that you’re providing. That being said, here are a number of areas on your website that you need to use the targeted keywords: Top Place To Put Your Keywords 1. Title – this is the term that will appear in the search engine. Placing your keyword here is not just important for the rankings, but ideally helps users determine whether or not to click on your website. 2. Content – the content on your website should utilize the targeted key phrase as well. This is an area where you do not want to overdo things. Keyword stuffing is one of the reasons some websites get blacklisted. Stuffing keywords does not make grammatical sense and this results to a poor user experience, which is the last thing you want. 3. The URL – another great website optimization technique is using the keyword in the site’s URL. Having a domain name that matches the keyword has proven to be an excellent way to boost rankings on Google. 4. Site Description – When you conduct a search on Google, you always see the website title and description in the results. This is another key section to include your primary keyword. If you’re using HTML, you can edit the description in the META Description Tag. Other areas that you should include your primary keywords include the image information, header tags as well as the links to other pages of your website. However, optimization techniques do not stop there. Here are a few other things you should do to rank well on Google: Create a Sitemap Sitemaps are excellent for helping your rankings as it makes it easy for the bots to find all the pages on your website. They are ideally quite useful for helping users find all your content. Provide Quality Content Optimizing your website for Google is all about making the search engine believe that your content is the best in your niche. So, why not create the best content on the keywords that you are targetting for? Google is constantly getting better at knowing what’s the best quality content. Give relevant and useful answers to questions related to your keywords, post the best diagrams, videos, etc. This will not just help Google recognize your website as the best, but the viewer as well. Have a Mobile-Friendly Website Nowadays, one of the ways to ensure that you get good rankings is to have a site that is usable on mobile devices such as smartphones and tablets. This is actually an aspect that the search engine giant uses to rank websites and so, you’ll want to pay attention in that regard. These are just a few of the recommendations that you should put in place to optimize your website for Google. Putting these tips in place will help your website’s rankings.
Keywords are an essential part of any digital marketing strategy. They are what provide search engines with the relevance in content to index web pages. Choosing the right keyword for your content is critical. So how do you go about selecting keywords that will drive the most traffic to your website? Picking keywords out of a hat may have some benefit but doing some research and using the right tools can optimize your content to ensure a higher search engine ranking as well as boosting the number of visitors to your site. 7 Tactics that are used by the experts in search engine optimization and digital marketing to define the best keywords include: 1. Define Your Brand If you already have a well-defined brand, using the brand name as a keyword or part of a key phrase can be highly beneficial. However, you can also use keywords to help build your brand. Identify what your brand is about and use these identifying markers as part of your keyword research strategy. Make sure that your keywords are always relevant to your brand, products, services or information that you provide. 2. Define Your Target Market What market demographic currently makes up the largest portion of the traffic to your website? A market demographic involves factors like age, gender, race, culture, etc. This is your primary target market and your keywords should be aimed at them and how they would most likely search for your specific brand. Research your target market and find out more about what would most likely attract them to your website and use these as part of your search for the ideal keywords. 3. Define Your Competition Any business needs to know who their biggest competition is and have a look at what they are doing to attract clients. This is no different when selecting keywords. Research what keywords your competition is using and which are providing them with the greatest success. Integrate these keywords into your own content and digital marketing campaign. While this may seem a little like stealing, there are no trademarks or copyrights on keywords and this is a very good way to identify the best keywords that already have proven results. 4. Define Your Own Keywords Use a keyword analysis tool to identify which keywords or content that were the most successful in the past. The keywords that were successful in the past are likely to be just as successful in the future. Use these keywords again in future content or change them slightly to determine how this influences the success rate. 5. Define Your Relevance It cannot be stressed enough how important relevance is to keyword selection. Your keywords need to be relevant in 3 ways: Relevant to your business. Relevant to a specific product, service or topic. Relevant to your audience. Keywords should always add to the flow of your content and be used naturally in a way that makes them relevant to the content and vice versa. They should never be too broad as to entirely miss their target and neither should they be so narrow that they fail to attract a larger audience. 6. Define Your Niche Some of the most successful keywords are created from and for a niche market. So define what makes your business different and integrate these niche keywords into our overall selection strategy. Niche keywords may not be as immediately effective as broader or commonly used keywords but will help you tap into a different market or areas to attract new visitors to your website. 7. Keyword Research Tools There are a variety of different keyword research tools available that can help you effectively determine which keywords would provide you with the greatest value. Ideally, you should look for unique keywords that are generated by the tool that you are using. You may want to play around with the different tools available as well as the different functions and seed words until you hit upon a great keyword that you may have never considered before. Of course, there is one very simple way to ensure that you are always using the most effective keywords – use the services of a digital marketing expert or SEO pro to help search and define the optimal keywords for your digital marketing strategy.