When you are optimizing your website to get higher traffic from search engines, you are in fact trying to make your website better than the competition. Simply put, you are competing for higher rankings with other websites and therefore, you need to understand the basics of competitive SEO research. Here are some important things you need to know about competitive SEO research. Do Not Guess The foundation of professional SEO is data analysis. It doesn’t involve guesswork and if a campaign has to be successful, it should be based on strategies derived from analysis of cold, hard facts. Competitive SEO research is not as trivial as listing 5 or 10 of your top competitors. You need to use professional tools to figure out your real SEO competition. Keyword Research The first step in competitor SEO analysis is keyword research. In fact, every SEO campaign should begin with proper keyword research. You should start by listing down some of the main keywords that are right for your business. Keep in mind that your business competition might be different from the SEO competition and this is why you need to do keyword research. Once you have listed down a list of keywords, the next step is to find other websites that are ranking for those keywords. They are your SEO competition. It’s not easy to do this manually and therefore, you need to use automated tools to figure out your competition. You can do it manually for 10 or 20 keywords but when you are dealing with hundreds or thousands of keywords, you need these automated tools to do the job. Content Competitors Use a tool to find the webpages that are ranking on the first page for keywords you want to target. Analyze these webpages to figure out the main keywords that are included in their content. Take a close look at the headings and subheadings on these webpages along with keywords that are put in bold. There are several tools available in the market to help you identify the main keywords mentioned in a particular group of webpages. This analysis will help in identifying the keywords or topics that are covered in the content on those webpages. The data generated from this analysis should then be used to create content for your website. Domain Competition Domain authority matters a lot. It is pertinent to mention here that Google doesn’t use something called domain authority as it uses Page Rank and several other factors to determine the authority and trust of a particular domain. Domain authority and other such popular yardsticks are a measure used by several popular SEO tools to determine the authority and trust of a particular domain. The relative domain authority of your competition should give you an idea of the strength of your competition. For instance, if a particular tool lists the domain authority of your website as 15 and the average domain authority of your competition as 55, you are facing an uphill battle as they are strong competitors and you will need to put in significant efforts to get ahead of them. Backlink Analysis The content quality is one aspect of competitive SEO research. The other and perhaps, more important aspect is backlink research. There are several popular tools that allow you to find backlinks of almost any domain. Once you have identified your real SEO competition, you should use these tools to find the backlinks of these domains. These tools also tell you the relative authority of these links. It gives you an idea of the numbers as well as the quality of links you will need to overcome competition. Use this analysis to identify targets for obtaining backlinks for your domain. One of the ways is to reach out to the webmasters of those exact domains and request them to link to a content piece on your website which is better than the competition. You should also use this analysis to identify other backlink targets from where you can obtain authoritative backlinks. You should also check their backlink history. It helps in identifying the time when particular links were obtained by your competition. In case there is a sudden rise in the number of backlinks, it might help in identifying a popular topic that is attracting a lot of backlinks for your competition. Use it to update the existing content on your website or create a new content piece to attract authoritative backlinks for your domain. Conclusion To conclude, search engine optimization is all about competition. You are competing with thousands of other domains for the same keywords and therefore, you need to have a strategy in place in order to overcome your competition. Follow the above-mentioned tips to come up with your data-based strategy to get ahead of the competition. Also, check out the following video for a deep dive on performing these steps using ahrefs.
Search Engine Optimization (SEO) is a very important strategy to invest in as a small business. However, knowing the best practices can mean the difference between doing it right and wrong. Below, we will talk about some of the best practices for small businesses. SEO Best Practices: 1. Focus On Creating High-Quality Content More so than anything, you want to focus on creating the highest quality content you possibly can. Being able to get poor quality content ranking high is going to be very difficult. The better the quality of content you are able to produce, the easier it is going to be to get your website to rank well. You want to showcase that your website is a quality one with useful, informative, and relevant content. The best way to do this is by naturally getting views and clicks through creating valuable and relevant content that is quality. 2. Keep Track Of Your Competition When you are looking to improve your SEO efforts, you should be looking to keep track of your competition. Knowing what your competition is doing is key because it can help you identify strategies that are already proven to work. By tracking your competition and seeing what their respective strategies are, you will be able to come up with a much more comprehensive approach to your own SEO efforts. Try to figure out what keywords they are actively targeting and ranking for so you can add it to your efforts. A digital marketing agency may be beneficial for this step. Correctly researching your competition can require some expensive tools that you’ll likely not have on hand. If you’re looking for someone reliable we would recommend Decrypted SEO Agency in West Palm Beach. They have the tools and experience to research out your competition and see exactly what you’re going to need to rank. 3. Use Video Video content has become very important. As a small business, video content might have been out of your range of possibilities in the past. However, it has become much easier than ever before to craft high-quality videos even as a small business. With the cost of video production decreasing and the outlets that you can leverage increasing, you should be incorporating video into your SEO efforts as soon as possible. Videos are much easier to rank than written articles. 4. Long-Tail Keywords You should be actively trying to find some of the best keywords to target. Finding the best keywords isn’t too difficult. The best way to find some keywords that you should be targeting is by doing a proper analysis of the different keywords within your niche. Always be searching for new keywords to try to target in your overall strategy. This will give you the best chance of identifying the right keywords to integrate into your SEO efforts. 5. Always Monitor Your Site When you are trying to integrate the most effective search engine strategies into your SEO mix, you want to be certain that you are paying attention to how each strategy is impacting your results in the SERPS. Try to look at your site on a regular basis and analyze it. By doing this, you will be able to pinpoint what is working and what isn’t working much easier. You want to be looking at the Google Analytics of your website and more. This can help you keep a close eye on your site and the strategies that you are implementing. 6. Focus On Mobile Nowadays, you are going to need to have a direct focus on mobile optimization. After all, more and more users are using their favorite search engines on their mobile devices. Because of this, search engines are well aware of this and they are looking to improve their own end-user experience. As a result, if your website is not properly optimized for mobile devices, you are not going to be able to achieve a high ranking within the search engines as a direct result. Overall, there is a lot that you are going to want to do to maximize your chances of having success with your SEO efforts. Search engine optimization is one of the best ways to even out the playing field when it comes to competing with some of the medium and larger sized businesses. By following the tips above, you should be able to experience a lot more success with your SEO efforts. Always pay attention to your competition and try to hire a professional Internet marketing expert or company to maximize the chances of executing on these strategies as well as possible.