According to Google, the top Google ranking factors are keywords, site speed, on-page optimization, and backlink profile. However, Google doesn’t view these factors as individual pieces, but together all of these factors make up the main ranking algorithm. So how do you get your website to rank at the top of Google’s search results? The answer is pretty simple. Publish awesome content that people want to see and that is optimized for Google to read! Awesome Human Content How do you develop awesome content that people want to read? The most important thing is to focus on the customer and what they want to read. So how do you do that? By learning what the top problems your customers are currently experiencing and how to address them. And how do you find out what their top problems are? Well, you first must identify who your customers are and then being to think about what they need. So to put this in order: Identify who your customer is What problems are they experiencing Write content that provides answers that directly correlate with the problems they’re having Writing the content Here are some things to think about when you begin to write out content this way. You should think about their moments of need. You should think about what they want to see on your site. You should think about what motivates them to go through that journey. Write a complete article that covers the topic in-depth. It should start with a pre-determined topic and add more depth by adding related subtopics. Make sure it covers a topic thoroughly. You want to deliver excellent information that promotes you as a source of authority in the lives of your customers and prospects. When they have a problem in this area, you want your website to be the first place that they turn to. If you can create content like this, your SEO will naturally fall into line. Optimized for Google Content Google is a computer — this is one of the most important things to remember when working on your website’s SEO. What does that mean? It means that Google can only determine what your website is about, by the content on your website. Google can not read your mind, so things have to be clear and well defined to let Google know who you are and what your website is about. Understand Your Keywords This starts through thorough and complete keyword research. You need to understand the keywords that you will be targeting with your site’s content. What is a keyword? Think of a keyword is any one-word or phrase that someone would put into Google to search for something. When Google’s Bot comes to your website, it is analyzing a wide range of factors. These factors are then used to determine the relevance and trustworthiness of your website. This is why it’s very important that you are optimizing all your web pages to be relevant for a given search query. You need to know what keywords customers use when searching for what you sell. Then you need to make sure your landing pages and pages can be optimized for maximum organic search engine rankings. Keyword research is one of the key processes of on-page optimization, which is why it is a crucial part of any SEO campaign. How Do You Do SEO Keyword Research? Now that we have covered the terminology, techniques, and strategies that will help you produce the best results, let’s dive into the actual process. The first steps are to get a good understanding of a search phrase or keyword you are wanting to target. Here are some key benchmarks that will give you a better idea. Search volume: The number of searches per day. High search volumes indicate that many people are actually using the search engine to search for a keyword or search phrase. You really don’t want to target search phrases that people aren’t actually searching for. In the end, you may get your website to rank for those terms, but if no one is actually searching for them, then what’s the point? Click-through rate: The percentage of people clicking on a link or a call-to-action that leads to a conversion. Number of links: The total number of links pointing to a page from which a visitor navigated to the destination URL. Unique visitors: The total number of unique visitors who viewed a page. Ideally, you want to have a healthy mix of these types of signals. While most users will ignore a few, they’ll still be intrigued by the next clue on their search journey. By combining this data with emerging market trends, you can expand your brand’s targeting. Finding Target Keywords There are many methods to identify your target keywords. You can do it by hand, with tools like Keyword Planner, Google Keyword Planner, and AnswerThePublic. From there, you can create a content plan, decide which keywords you want to rank for, and even research and compare yourself to competitors. One of the best ways to research keywords is by clicking on a ranking website in the Google search results. This is a good way to start spot-checking and learning more about what your competition is ranking for. Then, start narrowing down your list of target keywords. If you’re stuck, check out something like Google Trends. Google Trends tells you the current top-ranking terms for any given query. Then, you can see how much traffic the top-ranking pages are getting using Keyword Planner. That data is great for figuring out what topics you should cover on your page. In the end, the most important aspects of SEO are creating content that is relevant and beneficial for your target market. Ideally, it will answer a question they have or provide a solution to a problem they currently face. Secondly, then optimize that content so that Google understands it. Think of Google like you would a person who speaks English as a second language. English is not Google’s first language. So make sure that things are very clear, even if at times it seems redundant. It may also be beneficial to think about Google as a seeing impaired person. If you couldn’t see the images, logo, and layout of your website and could only hear the text on your page. Would it make sense and would you know what your website was about? If you take this advice to heart, you’ll take your search engine optimization strategies a long way!
On-page optimization for your targeted keywords is one of the most vital aspects required to gain a high ranking on Google. The rewards of getting your web pages ranked highly for the right key phrases could end up being pretty lucrative. Knowing how to properly optimize your site for those keywords does not have to be hard, but most online business owners never learn the basics. Well, in this read, we are going to be shedding light in that aspect. Keep in mind that Google is always trying to give its users the best and most relevant information for the keywords that are being searched. They achieve this through an algorithm that determines the quality of your website towards the targeted key phrases with variables that they believe are essential indicators. They utilize bots known as spiders to assess your website in order to determine the variables in your website. If you wish to achieve a high ranking on Google, you need to first fulfill the requirements of this algorithm. There are numerous requirements needed to prove that you’re the ultimate choice and only the company knows what the algorithm exactly uses to determine the variables. However, after years of online marketing, it is easy to make an educated guess of what’s important. Over the years, the company has revealed some of the important aspects of ranking on Google. The keyword that you pick will play a crucial role in the success of your rankings. It needs to have an adequate amount of searches in order to actually get traffic from the rankings you achieve. It should be a term that people are searching to find information on the products and services that you’re providing. That being said, here are a number of areas on your website that you need to use the targeted keywords: Top Place To Put Your Keywords 1. Title – this is the term that will appear in the search engine. Placing your keyword here is not just important for the rankings, but ideally helps users determine whether or not to click on your website. 2. Content – the content on your website should utilize the targeted key phrase as well. This is an area where you do not want to overdo things. Keyword stuffing is one of the reasons some websites get blacklisted. Stuffing keywords does not make grammatical sense and this results to a poor user experience, which is the last thing you want. 3. The URL – another great website optimization technique is using the keyword in the site’s URL. Having a domain name that matches the keyword has proven to be an excellent way to boost rankings on Google. 4. Site Description – When you conduct a search on Google, you always see the website title and description in the results. This is another key section to include your primary keyword. If you’re using HTML, you can edit the description in the META Description Tag. Other areas that you should include your primary keywords include the image information, header tags as well as the links to other pages of your website. However, optimization techniques do not stop there. Here are a few other things you should do to rank well on Google: Create a Sitemap Sitemaps are excellent for helping your rankings as it makes it easy for the bots to find all the pages on your website. They are ideally quite useful for helping users find all your content. Provide Quality Content Optimizing your website for Google is all about making the search engine believe that your content is the best in your niche. So, why not create the best content on the keywords that you are targetting for? Google is constantly getting better at knowing what’s the best quality content. Give relevant and useful answers to questions related to your keywords, post the best diagrams, videos, etc. This will not just help Google recognize your website as the best, but the viewer as well. Have a Mobile-Friendly Website Nowadays, one of the ways to ensure that you get good rankings is to have a site that is usable on mobile devices such as smartphones and tablets. This is actually an aspect that the search engine giant uses to rank websites and so, you’ll want to pay attention in that regard. These are just a few of the recommendations that you should put in place to optimize your website for Google. Putting these tips in place will help your website’s rankings.