According to Google, the top Google ranking factors are keywords, site speed, on-page optimization, and backlink profile. However, Google doesn’t view these factors as individual pieces, but together all of these factors make up the main ranking algorithm. So how do you get your website to rank at the top of Google’s search results? The answer is pretty simple. Publish awesome content that people want to see and that is optimized for Google to read! Awesome Human Content How do you develop awesome content that people want to read? The most important thing is to focus on the customer and what they want to read. So how do you do that? By learning what the top problems your customers are currently experiencing and how to address them. And how do you find out what their top problems are? Well, you first must identify who your customers are and then being to think about what they need. So to put this in order: Identify who your customer is What problems are they experiencing Write content that provides answers that directly correlate with the problems they’re having Writing the content Here are some things to think about when you begin to write out content this way. You should think about their moments of need. You should think about what they want to see on your site. You should think about what motivates them to go through that journey. Write a complete article that covers the topic in-depth. It should start with a pre-determined topic and add more depth by adding related subtopics. Make sure it covers a topic thoroughly. You want to deliver excellent information that promotes you as a source of authority in the lives of your customers and prospects. When they have a problem in this area, you want your website to be the first place that they turn to. If you can create content like this, your SEO will naturally fall into line. Optimized for Google Content Google is a computer — this is one of the most important things to remember when working on your website’s SEO. What does that mean? It means that Google can only determine what your website is about, by the content on your website. Google can not read your mind, so things have to be clear and well defined to let Google know who you are and what your website is about. Understand Your Keywords This starts through thorough and complete keyword research. You need to understand the keywords that you will be targeting with your site’s content. What is a keyword? Think of a keyword is any one-word or phrase that someone would put into Google to search for something. When Google’s Bot comes to your website, it is analyzing a wide range of factors. These factors are then used to determine the relevance and trustworthiness of your website. This is why it’s very important that you are optimizing all your web pages to be relevant for a given search query. You need to know what keywords customers use when searching for what you sell. Then you need to make sure your landing pages and pages can be optimized for maximum organic search engine rankings. Keyword research is one of the key processes of on-page optimization, which is why it is a crucial part of any SEO campaign. How Do You Do SEO Keyword Research? Now that we have covered the terminology, techniques, and strategies that will help you produce the best results, let’s dive into the actual process. The first steps are to get a good understanding of a search phrase or keyword you are wanting to target. Here are some key benchmarks that will give you a better idea. Search volume: The number of searches per day. High search volumes indicate that many people are actually using the search engine to search for a keyword or search phrase. You really don’t want to target search phrases that people aren’t actually searching for. In the end, you may get your website to rank for those terms, but if no one is actually searching for them, then what’s the point? Click-through rate: The percentage of people clicking on a link or a call-to-action that leads to a conversion. Number of links: The total number of links pointing to a page from which a visitor navigated to the destination URL. Unique visitors: The total number of unique visitors who viewed a page. Ideally, you want to have a healthy mix of these types of signals. While most users will ignore a few, they’ll still be intrigued by the next clue on their search journey. By combining this data with emerging market trends, you can expand your brand’s targeting. Finding Target Keywords There are many methods to identify your target keywords. You can do it by hand, with tools like Keyword Planner, Google Keyword Planner, and AnswerThePublic. From there, you can create a content plan, decide which keywords you want to rank for, and even research and compare yourself to competitors. One of the best ways to research keywords is by clicking on a ranking website in the Google search results. This is a good way to start spot-checking and learning more about what your competition is ranking for. Then, start narrowing down your list of target keywords. If you’re stuck, check out something like Google Trends. Google Trends tells you the current top-ranking terms for any given query. Then, you can see how much traffic the top-ranking pages are getting using Keyword Planner. That data is great for figuring out what topics you should cover on your page. In the end, the most important aspects of SEO are creating content that is relevant and beneficial for your target market. Ideally, it will answer a question they have or provide a solution to a problem they currently face. Secondly, then optimize that content so that Google understands it. Think of Google like you would a person who speaks English as a second language. English is not Google’s first language. So make sure that things are very clear, even if at times it seems redundant. It may also be beneficial to think about Google as a seeing impaired person. If you couldn’t see the images, logo, and layout of your website and could only hear the text on your page. Would it make sense and would you know what your website was about? If you take this advice to heart, you’ll take your search engine optimization strategies a long way!