SEO optimized copy content is essential for those businesses that want more visitors to their site. However, some guidelines can take SEO content to a new level.
If you are new to SEO – or even a seasoned writer, there is always something new to learn about the skill.
Here are some great tactics to employ to ensure that your blog (and other) copy gets the views that will take your business to a new level by getting you that coveted first page ranking on search engines like Google.
Step 1 – Research
The first step to writing great SEO optimized content is research. Take a good long hard look at the content of your site and analyze whats sets your company apart from others on the web – your USP can be a valuable guide to writing SEO content that stands out from the crowd.
Once you have a good idea of what you are offering then you can start segmenting your audience and come up with some great ideas about SEO terms that will attract visitors by getting you on the first page of the SERP’s (Search Engine Results Pages).
So before you even start that blog entry there are a few things to think about.
Step 2 – What are your keywords?
What is the ideal length of the article – and what sort of article are you going to be writing (case study, listicle, guide, etc)?
Come up with a list of keywords and enter them one by one into Google search. The results can provide valuable information on what sort of articles and subject matter you should focus on (Google also supplies feedback on ‘what do people also ask’ – which can help).
Several free tools on the Internet can assist you in finding keywords that work – and in some instances provide a guide to keyword density. A great free tool is – https://neilpatel.com/ubersuggest/. A simple search for ‘best keywords’ or ‘SEO content template’ can be revealing – and useful.
Step 3 – Meta Optimization
Once you have a good idea of the keywords you need to employ it’s time to move on to the article and the meta title description.
The title is self-explanatory. You should include the keyword in the title – and try not to exceed an absolute limit of 70 characters.
Moving on to the meta description. Think about this as a sales pitch for your article. Aim for 156 characters – and make sure that the meta description creates excitement and a sense of curiosity.
This is the information that will appear in the search engine results – if it is not exciting or informative enough it will fail to drive traffic to the site. Add keywords to the meta description – but don’t overdo it.
Step 4 – Image Optimization
Images can also be important. Make sure that your images are named properly. It is useless to leave an image as ‘pic01.jpeg’ Google algorithms do not recognize images – they rely on the image descriptor.
Step 4 – Link To Other Articles
Here’s a simple trick for those who have a library of previous posts. Add a link to some (at least one) of those blogs. Even if you write something like ‘as we covered in blog XXX about XXX’.
This motivates visitors to remain on the page for longer – and causes search engines to re-examine the content of those older blogs for keywords, increasing the reach and effectiveness of all keywords.
So, in summary, if your business blog (and other content is not driving search engine users to your page(s) it is more than likely you are not paying sufficient attention to the components that make up good SEO practice. Aside from the blog that you are currently writing it may be worth it to go back to older blogs and make some changes (take a look at meta descriptions for instance).
It’s also useful to keep in mind that google views ‘content as King’. Your articles must provide insight and information that is valuable to the site visitor. Keep fluff down to a minimum – and consider turning on blog comments. Those comments can provide valuable information that may assist in tightening up content and SEO practice.
Consider adding media to your blogs – video is especially effective at capturing attention. By focusing on SEO your business will enjoy a competitive edge – makes sure it is part of your communication strategy.