On-page optimization for your targeted keywords is one of the most vital aspects required to gain a high ranking on Google. The rewards of getting your web pages ranked highly for the right key phrases could end up being pretty lucrative.
Knowing how to properly optimize your site for those keywords does not have to be hard, but most online business owners never learn the basics.
Well, in this read, we are going to be shedding light in that aspect.
Keep in mind that Google is always trying to give its users the best and most relevant information for the keywords that are being searched. They achieve this through an algorithm that determines the quality of your website towards the targeted key phrases with variables that they believe are essential indicators. They utilize bots known as spiders to assess your website in order to determine the variables in your website.
If you wish to achieve a high ranking on Google, you need to first fulfill the requirements of this algorithm. There are numerous requirements needed to prove that you’re the ultimate choice and only the company knows what the algorithm exactly uses to determine the variables. However, after years of online marketing, it is easy to make an educated guess of what’s important. Over the years, the company has revealed some of the important aspects of ranking on Google.
The keyword that you pick will play a crucial role in the success of your rankings. It needs to have an adequate amount of searches in order to actually get traffic from the rankings you achieve. It should be a term that people are searching to find information on the products and services that you’re providing. That being said, here are a number of areas on your website that you need to use the targeted keywords:
Top Place To Put Your Keywords
1. Title – this is the term that will appear in the search engine. Placing your keyword here is not just important for the rankings, but ideally helps users determine whether or not to click on your website.
2. Content – the content on your website should utilize the targeted key phrase as well. This is an area where you do not want to overdo things. Keyword stuffing is one of the reasons some websites get blacklisted. Stuffing keywords does not make grammatical sense and this results to a poor user experience, which is the last thing you want.
3. The URL – another great website optimization technique is using the keyword in the site’s URL. Having a domain name that matches the keyword has proven to be an excellent way to boost rankings on Google.
4. Site Description – When you conduct a search on Google, you always see the website title and description in the results. This is another key section to include your primary keyword. If you’re using HTML, you can edit the description in the META Description Tag.
Other areas that you should include your primary keywords include the image information, header tags as well as the links to other pages of your website. However, optimization techniques do not stop there. Here are a few other things you should do to rank well on Google:
Create a Sitemap
Sitemaps are excellent for helping your rankings as it makes it easy for the bots to find all the pages on your website. They are ideally quite useful for helping users find all your content.
Provide Quality Content
Optimizing your website for Google is all about making the search engine believe that your content is the best in your niche. So, why not create the best content on the keywords that you are targetting for? Google is constantly getting better at knowing what’s the best quality content. Give relevant and useful answers to questions related to your keywords, post the best diagrams, videos, etc. This will not just help Google recognize your website as the best, but the viewer as well.
Have a Mobile-Friendly Website
Nowadays, one of the ways to ensure that you get good rankings is to have a site that is usable on mobile devices such as smartphones and tablets. This is actually an aspect that the search engine giant uses to rank websites and so, you’ll want to pay attention in that regard.
These are just a few of the recommendations that you should put in place to optimize your website for Google. Putting these tips in place will help your website’s rankings.